Casa Serene, Sobha Hartland
Casa Serene is an ultra-exclusive, gated enclave of just four bespoke villas in the Al Merkadh district of Sobha Hartland, part of Mohammed Bin Rashid City (MBR City), Dubai, developed by Grid Properties. Construction ran from August 2023 to December 2024, and the five- to seven-bedroom villas, ranging from roughly 6,670 to over 24,000 square feet, are now complete and fully sold, with starting prices from around AED 18 million. Royale Stays manages Dubai holiday homes from a fee starting from 15%.
Developer
Grid Properties
Villas
4 (5 to 7 bedrooms)
Area
Sobha Hartland, MBR City
Status
Complete, Dec 2024, sold out
Starting price
From AED 18 million
About Casa Serene
Casa Serene is a private, gated villa enclave in Sobha Hartland, within Mohammed Bin Rashid City (MBR City), Dubai, developed by Grid Properties (also marketed under the name Grid Realty). The project comprises just four bespoke villas. Construction started in August 2023 and completed in December 2024, and per the developer’s own listing and multiple independent property portals, the project is now fully sold out.
Each villa is described by the developer as a hidden retreat set within landscaped grounds, combining contemporary architecture with the seclusion of a private compound just minutes from Downtown Dubai. Villas are 5 to 7 bedrooms, with sizes ranging from roughly 6,670 sq ft for the smaller five-bedroom homes up to more than 24,000 sq ft for the largest units, per the developer’s own size ranges and Dubai Land Department registration data.
One aggregator site (dxbinteract.com) attributes Casa Serene to "Sobha Group." This reflects the developer of the wider Sobha Hartland masterplan, Sobha Realty, not the developer of this specific four-villa plot within it. Grid Properties is confirmed as the villa-level developer across four independent sources: Property Finder's own project listing, Provident Estate, Grid Realty's own marketing site, and Dubai Land Department registration data (Project No. 2878) published via DXB Offplan.
Location & Nearby Landmarks
Casa Serene sits in the Al Merkadh district of Sobha Hartland, near the intersection of Ras Al Khor Road (E44) and Al Ain Road (E66), roughly 15 minutes’ drive from Downtown Dubai and Dubai Mall. Royale Stays’ Sobha Hartland area guide covers the wider community and its other developments.
Nearby landmarks include the Ras Al Khor Wildlife Sanctuary (around 2.8 km), Meydan Racecourse and Meydan One Mall (around 7 minutes by car), and Dubai International Airport (around 15 to 16 minutes). Local schools include Hartland International School (around 0.3 km) and North London Collegiate School Dubai (around 0.5 km). Other villa and low-rise developments within Sobha Hartland include Sobha Hartland Estates, The Crest, and Sobha Hartland II, also covered on Royale Stays.
Villa Types
Casa Serene comprises just four villas. The developer’s own marketing describes the collection as 5 to 6-bedroom homes, with 5-bedroom villas ranging from roughly 6,670 to 8,820 sq ft, and 6-bedroom villas ranging from roughly 8,845 to 24,012 sq ft. Dubai Land Department registration data, which breaks the same four villas down slightly differently, shows one 5-bedroom, two 6-bedroom, and one 7-bedroom villa. Each home has a sunken central courtyard with an intimate garden, a private wrap-around pool with an outdoor lounge and shower, walk-in closets and full-height wardrobes, and a dedicated office lounge, with a private elevator, home cinema, and home gym available as enhancement packages on select units.
Amenities
At the villa level, Casa Serene offers a private pool with lounge and shower area, an enclosed central courtyard with a sunken garden, full-height wardrobes and walk-in closets, and a dedicated office lounge, with a private elevator, home cinema and home gym offered as enhancement packages on select villas. As part of the wider Sobha Hartland community, residents also have access to 24/7 concierge and valet parking, a residential operations manager, a shared gym, the community’s crystal lagoon, a retail boardwalk, cycling and walking tracks, a championship golf course, and Meydan One Mall.
Community-level amenities (crystal lagoon, concierge, valet, retail boardwalk, golf course) are shared across the wider Sobha Hartland masterplan, not exclusive to Casa Serene's four villas. Villa-level amenities (private pool, courtyard, cinema/gym enhancement packages) are specific to each Casa Serene home, per the developer's own listing.
Transportation & Access
Casa Serene is car-dependent, like most of Sobha Hartland, with direct access to Ras Al Khor Road (E44) and Al Ain Road (E66) connecting to the wider Dubai road network. Downtown Dubai and Dubai Mall are roughly 15 minutes by car, Business Bay around 12 minutes, and Dubai International Airport around 15 to 16 minutes. There is no Dubai Metro station directly serving Sobha Hartland; residents rely on private vehicles or taxis for onward connections.
Rental & Price Trends
Casa Serene launched with a starting price of around AED 18 million and is now fully sold, with the project handed over in December 2024. Dubai Land Department transaction records show an active resale market for such a small collection: one recent sale, an August 2025 resale of a 6-bedroom unit (823 sq m), closed at AED 21.815 million, well above the original launch pricing, indicating strong capital appreciation since handover. With only four villas ever built, however, Casa Serene’s own resale dataset is inherently thin. Owners comparing a purchase here against other Sobha Hartland villa options can model scenarios with Royale Stays’ Dubai property ROI calculator.
Airbnb / Short-Term Rental Income Potential
Short-term letting anywhere in Dubai, including a villa at Casa Serene, requires a DTCM holiday home permit. Grid Properties is a standard private freehold developer, not a hotel brand or serviced-apartment operator, so the usual direct-owner DTCM permit process applies, the same routing used at other Sobha Hartland and MBR City villa communities. Read more in Royale Stays’ holiday home permit guide.
Royale Stays does not currently manage a property at Casa Serene, and because only four villas were ever built, all now privately owned, no Casa Serene-specific short-term rental listing or earnings data exists publicly anywhere. At an AED 18 million-plus price point in a four-home enclave, an owner here is more likely to use the villa personally or let it privately than to run it as a high-turnover short-term rental, but for owners who do want to explore letting it, the company’s real Dubai villa short-term rental track record comes from a managed villa in MAG City, part of the same MBR City masterplan, plus villas in DAMAC Hills and DAMAC Hills 2. Royale Stays’ Airbnb management services, furnishing, photography, dynamic pricing, guest communications, check-in and maintenance coordination, are available from a management fee starting at 15%. Owners can submit their property for a free assessment.
Income data reflects Royale Stays' own managed MAG City villa, a separate MBR City property, Hospitable-verified for December 2025 to April 2026, reviewed by Chris Veinbaums, DTCM-licensed operator. Casa Serene-specific performance data does not exist, as no managed short-term rental listing at this address has been identified in any source.
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