Shemara Tower, Dubai Marina
Shemara Tower is a residential tower in Dubai Marina, developed by Emaar Properties as one of six towers in the Marina Promenade complex. Royale Stays manages Dubai Marina-area short-term rentals from a fee starting from 15%.
Developer
Emaar Properties
Complex
Marina Promenade (6-tower complex)
Ownership
Freehold
Unit Types
1-3BR apartments
About Shemara Tower
Shemara Tower is a residential high-rise in Dubai Marina, developed by Emaar Properties as one of six towers that make up the Marina Promenade complex. Marina Promenade's six towers, Aurora, Shemara, Delphine, Beauport, Attessa and Paloma, are each named after a well-known luxury yacht. Royale Stays already manages short-term rentals across two of Shemara's sister towers, Attessa Tower and Paloma Tower.
Multiple independent sources (Bayut, ArabMLS, PropSearch and DubaiMLS) consistently describe Shemara Tower as a 36-storey building, offering one, two and three-bedroom apartments in unfurnished, semi-furnished and fully furnished configurations. Construction on the wider Marina Promenade complex began in 2005 and was completed in 2008.
One source, ArabMLS, titles its Shemara Tower guide "A Guide to the Tallest Residential Tower in Dubai." That claim does not hold up against confirmed data: at 36 storeys, Shemara Tower is far shorter than other Dubai Marina residential towers such as Princess Tower (101 storeys) and 23 Marina (89 storeys), and this guide does not repeat it. A separate database, Skyscraper Center, lists a lower, unconfirmed floor estimate for the building; given four independent real-estate sources agree on 36 storeys and Skyscraper Center's own figure is described as an estimate rather than a confirmed count, 36 storeys is used here.
Location & Nearby Landmarks
Shemara Tower sits within Marina Promenade, facing the marina waterway, within walking distance of JBR Beach, Dubai Marina Mall and the Marina Walk promenade's restaurants and cafes.
Shemara Tower joins Royale Stays' wider Dubai Marina Building Guide cluster alongside two of its own Marina Promenade sister towers, Attessa Tower and Paloma Tower, plus Al Majara 2, a neighbouring tower that itself overlooks the Marina Promenade waterfront.
Shemara Tower also sits next to Royale Stays' existing guide to the wider complex, Marina Promenade, and falls within Royale Stays' wider Dubai Marina coverage area, detailed in Airbnb Management in Dubai Marina.
Unit Types
Shemara Tower offers one, two and three-bedroom apartments, available unfurnished, semi-furnished or fully furnished depending on the unit, confirmed consistently across Bayut, ArabMLS and DubaiMLS. PropSearch's transaction data lists 50 recorded sale transactions for the building, with prices ranging from roughly AED 1,129 to AED 2,583 per square foot depending on unit type and sale date.
A confirmed total unit count specific to Shemara Tower is not published consistently across sources, so no total unit figure is stated here.
Amenities
Shemara Tower offers a gym, swimming pool, barbecue area, children's play area and squash courts, plus a four-level podium providing residential parking, confirmed consistently across Bayut, ArabMLS and DubaiMLS.
Transportation & Access
Shemara Tower sits within walking distance of the Dubai Marina Tram and DMCC Metro Station, with Sheikh Zayed Road close by for a roughly 25 to 30-minute drive to Downtown Dubai or Dubai International Airport, depending on traffic. Dubai Marina Mall and the Marina Walk promenade are both a short walk away, and JBR Beach is within walking distance along the coast.
Rental & Price Trends
PropSearch's Dubai Land Department-sourced transaction data for Shemara Tower gives a real, recorded read on resale pricing rather than an estimate.
PropSearch records 50 sale transactions for Shemara Tower, with prices ranging from roughly AED 1,129 to AED 2,583 per square foot depending on unit type and sale date. Separately, current listings tracked by PropertyFinder and other portals put two-bedroom apartments at roughly AED 3.1 to 3.3 million and one-bedroom rentals starting from around AED 111,500 per year, though live listing prices move regularly and should be checked directly for a specific unit rather than relied on as a fixed figure.
STR Income Potential
Shemara Tower is a standard Emaar freehold apartment tower, not hotel-branded and with no confirmed short-term-letting prohibition, so it qualifies for a standard DTCM holiday home permit the same way as Royale Stays' other Dubai Marina buildings, including its own sister towers Attessa Tower and Paloma Tower.
Short-term listings already exist under the Shemara Tower name specifically, including individually branded Airbnb listings and a Booking.com listing for a furnished apartment, confirming live third-party short-term demand for the building rather than an assumption.
Royale Stays does not currently have booking data specific to this building, so this guide does not present a building income figure it cannot support. Royale Stays' ROI calculator can model a specific unit size against comparable completed Dubai Marina towers.
Royale Stays offers full Airbnb and holiday home management, covering furnishing, photography, pricing, check-in, guest communications and maintenance, for a fee starting from 15%, and owners can request a free rental assessment for a unit at Shemara Tower.
No Royale Stays-managed unit or Airbnb listing currently exists at Shemara Tower. The Airbnb and Booking.com listings referenced above are third-party activity, not part of Royale Stays' own data.
Questions