Upside Business Bay
Upside Business Bay is a 29-storey residential tower in Business Bay, Dubai, developed by SRG Holding Ltd through its project subsidiary, Marquise Square Real Estate Developer. The building offers studio and one-bedroom apartments only and was completed in 2023.
Developer
SRG Holding (Marquise Square Real Estate Developer)
Storeys
29 + 1 basement level
Unit types
Studio and 1-bedroom only
Status
Complete (2023)
About Upside Business Bay
Upside Business Bay is a 29-storey residential tower in Business Bay, developed by SRG Holding Ltd through its project subsidiary, Marquise Square Real Estate Developer. The building offers studio and one-bedroom apartments only, and construction began in December 2018.
Upside Business Bay is registered with the Dubai Land Department under the building name UPSIDE LIVING, and some listing sites use that name interchangeably with Upside Business Bay. The developer's subsidiary, Marquise Square Real Estate Developer, is also behind a separate, earlier Business Bay tower called Marquise Square Tower, covered in its own Royale Stays guide. That building is a distinct project (30 storeys plus three basement levels, studio to three-bedroom units, completed 2019) from Upside Business Bay (29 storeys plus one basement level, studio and one-bedroom units only, completed 2023). The two towers share a developer group but are not the same building.
A short-term-rental booking platform lists units inside this building under the name 'THE UPSIDE Downtown Dubai,' despite the building sitting in Business Bay rather than Downtown Dubai itself. Independent listings for that OTA name describe the property as 'set within the Business Bay district' and roughly 1.9 to 3.1 miles from the Dubai Fountain, consistent with Business Bay's proximity to Downtown rather than a separate Downtown Dubai building. This guide covers the Business Bay tower marketed by its developer as Upside Business Bay, not a separate physical property.
Location & Nearby Landmarks
Upside Business Bay sits in Business Bay, roughly 2km from Downtown Dubai and Sobha Hartland, about a 10-minute drive from The Dubai Mall, and around 17 minutes from Dubai International Airport. Nearby communities include Azizi Riviera, District One and the Dubai International Financial Centre, all within a few kilometres.
Upside Business Bay joins Royale Stays' wider Business Bay Building Guide cluster alongside Marquise Square Tower, the developer's earlier Business Bay project, plus Burj Pacific and Bayz 101.
Upside Business Bay falls within Royale Stays' wider Business Bay coverage area, detailed in Airbnb Property Management in Business Bay.
Unit Types
Upside Business Bay offers studio and one-bedroom apartments only, ranging from roughly 400 to 650 sq ft across the building's floor-plan types. Studios start from around AED 960,000. Units are delivered fully furnished, with the developer's own materials citing SMEG kitchen equipment, and one complimentary parking space per apartment. A reliably cross-confirmed total unit count was not available when this guide was researched, so no figure is asserted here.
Amenities
Amenities reported across multiple sources include a swimming pool, a gymnasium, a children's play area, an outdoor sports court, dining outlets, a jogging track and landscaped gardens, plus 24-hour security. Individual listing sites additionally report a co-working space and a prayer room.
Development Timeline & Status
Construction on Upside Business Bay began in December 2018. Propsearch.ae records the building as completed in February 2023, while the developer's own materials, distributed via newdevelopments.ae, cite a Q2 2023 handover: a close match reflecting the same general completion window rather than a conflicting figure.
An architect, a main contractor, a precise total project value and the building's plot history were each reported by only one source checked for this guide, so none of those details are asserted here.
Airbnb / Short-Term Rental Potential
SRG Holding is a private Dubai developer, not a hotel-brand operator, so Upside Business Bay carries no Vida-class short-term-letting prohibition. As with any hotel-classified or serviced-style building in Dubai, an individual owner cannot apply for a DTCM holiday-home permit directly; the building's own management company arranges the permit instead, per standard Dubai practice.
Royale Stays manages short-term rentals across Business Bay for a fee starting from 15%, covering furnishing, photography, pricing, guest communications and maintenance. Owners at Upside Business Bay can use the Dubai Property ROI Calculator to model potential returns, and can reach out via Royale Stays' Airbnb property management service to discuss management.
Questions