Soho Palm Jumeirah, Dubai
Soho Palm Jumeirah is a completed, 10-storey residential apartment building developed by NYC Holdings Limited on the trunk of Palm Jumeirah, in the Palm West Beach neighbourhood, roughly 200 metres from the seacoast. Designed by Naga Architects and completed in late 2019, the building offers 1 to 3-bedroom apartments. Royale Stays manages short-term rentals elsewhere on Palm Jumeirah for a fee starting from 15%, and can support Soho Palm Jumeirah owners who want to convert a long-term rental into a licensed holiday home.
Developer
NYC Holdings Limited
Area
Palm Jumeirah (trunk, Palm West Beach)
Structure
10-storey residential building; 58 apartments (see footnote on a conflicting 62-unit portal figure)
Unit Mix
1 to 3-bedroom apartments, approximately 841 to 2,300 sq ft
Status
Completed Q4 2019 (late 2019); established resale and long-term rental market
About Soho Palm Jumeirah
Soho Palm Jumeirah is a completed, 10-storey residential apartment building developed by NYC Holdings Limited on the trunk of Palm Jumeirah, in the Palm West Beach neighbourhood, roughly 200 metres from the seacoast. The building was designed by Naga Architects and completed in late 2019 (Q4 2019), offering 1 to 3-bedroom apartments across a facade of irregularly placed window boxes and mashrabiya-pattern louvers, with a shifted-balcony layout intended to maximise usable outdoor space.
Soho Palm Jumeirah should not be confused with Soho Development, an unrelated Dubai developer behind Soho The Berkeley in Dubai Hills Estate, a different building in a different area with no confirmed relationship to NYC Holdings Limited.
Sources differ on Soho Palm's exact total unit count. The project architect's own portfolio page (naga.ae) and Luxhabitat both state 58 apartments, matching Propsearch's building-guide figure. A single portal, famproperties.com, instead lists 62 apartments (50 one- to two-bedroom units and 12 three-bedroom units), and separately tags the building "SOHO Apartments by SOHO Development" in its own internal categorisation, a labelling inconsistency not corroborated by any other source, including the official developer site (soho-palm.com) and the architect's own page, both of which credit NYC Holdings Limited alone. This guide follows the majority/primary-source figure of 58 units and NYC Holdings Limited as developer, disclosing rather than silently resolving the famproperties discrepancy.
Location & Nearby Landmarks
Soho Palm Jumeirah sits on the western side of the Palm Jumeirah trunk, between the Palm West Beach boardwalk and Nakheel Mall. Dubai Marina and JBR are roughly 10 to 15 minutes by car, and Dubai International Airport (DXB) is around 25 to 30 minutes’ drive.
Soho Palm Jumeirah sits among Royale Stays' wider Palm Jumeirah Building Guide cluster alongside trunk-area buildings such as Seven Palm, Club Vista Mare and Como Residences, all a short distance away near Nakheel Mall. For a wider view of the area's short-term rental market, see Royale Stays' Airbnb management guide for Palm Jumeirah.
Unit Types
Soho Palm Jumeirah offers 1 to 3-bedroom apartments ranging from approximately 841 to 2,300 sq ft, each individually finished so that, per the architect’s own description, no two apartments in the building are identical. As with any resale market, exact floor plans and pricing vary by unit and are best confirmed directly with the seller or a licensed broker.
Amenities
Residents have access to a rooftop pool deck with an infinity pool and jacuzzi overlooking the waterfront and the Dubai Marina skyline, a fully equipped gym, sauna and steam facilities, a children’s play area, CCTV security and underground parking.
Sales & Rental Market
Soho Palm Jumeirah is a delivered, ready-to-move building completed in late 2019, with an established resale and long-term rental market rather than an off-plan sales process. Long-term rental listings across the building’s unit types are typically quoted in a wide range, roughly AED 105,000 to AED 345,000 per year depending on unit size and portal.
Because Soho Palm Jumeirah is a delivered, actively-let building, prospective owners can use these long-term rental figures as a starting comparison point when modelling a short-term rental scenario with Royale Stays' ROI calculator.
Airbnb / STR Income Potential
NYC Holdings Limited is not a hotel brand with a short-term-letting restriction of the kind that applies to Vida-branded buildings, the only developer confirmed to prohibit short-term letting outright, so a Soho Palm Jumeirah apartment is not structurally blocked from holiday-home use.
Royale Stays does not currently manage a unit at Soho Palm Jumeirah specifically, but already manages 15 active short-term rental units elsewhere on Palm Jumeirah, across Shoreline Apartments, Golden Mile, Azizi Mina and Seven Palm, and could extend the same operational model here: professional photography, dynamic pricing, guest communication, housekeeping between stays and DTCM holiday-home permit handling, for a fee starting from 15%. Owners can read Royale Stays' Dubai holiday home permit guide for how the process works, review the wider guide to Airbnb property management in Dubai, or submit their property directly.
No Soho Palm Jumeirah-specific short-term rental income or occupancy figure is quoted here. This section describes general service capability and Royale Stays' existing, verifiable Palm Jumeirah track record rather than an invented Soho-Palm-Jumeirah-specific number.
Questions