The Towers by OBS, Dubai Production City
The Towers by OBS is a 22-storey residential building in Dubai Production City (formerly the International Media Production Zone, or IMPZ), in the Me'Aisem First sub-community of Dubai. Despite the plural name, it is a single tower, developed under the project name "The Towers" and marketed by OBS Real Estate Group, a licensed Dubai developer and brokerage with more than two decades in the market. Construction began in 2018 and the building was completed in July 2020. It holds 328 units across studio, one-, two- and three-bedroom apartments. This guide covers the building's profile, location, unit types and honest Airbnb income potential, with management available from Royale Stays for a fee starting from 15%.
Developer
The Towers (marketed by OBS Real Estate Group)
Storeys
22 (+3 basement parking levels)
Total units
328
Unit mix
Studio, 1, 2 and 3-bedroom apartments
Completed
July 2020
Location
Me'Aisem First, Dubai Production City
About The Towers by OBS
The Towers by OBS is a single 22-storey residential building in Dubai Production City, in the Me'Aisem First sub-community of Dubai. It was developed under the project name "The Towers" and is marketed by OBS Real Estate Group, a licensed Dubai real estate development and brokerage firm with more than 20 years in the local market. Construction began in 2018 and the building was completed and handed over in July 2020.
The development holds 328 units in total, spread across studio, one-bedroom, two-bedroom and three-bedroom apartments. The substructure includes three basement levels used for parking. You may also see this same building listed under two alternate marketing names on other property portals: "By OBS Designer Residences" and "By OBS Tower" both refer to the identical Dubai Production City address covered in this guide.
Building type, developer name, storey count, unit count, unit mix and construction timeline per propsearch.ae, bayut.com and kredium.ae.
Location & Nearby Landmarks
The Towers by OBS sits in Me'Aisem First, part of Dubai Production City, a self-contained mixed residential and media-industry community in the DubaiLand area of Dubai. The building is within walking distance of City Centre Me'aisem, a single-storey mall with a cinema, supermarkets and a wide range of dining options. Nearby neighbourhoods include Jumeirah Village Triangle (about 0.9 km), Victory Heights (1.5 km), Midtown by Deyaar (2.0 km), Dubai Sports City (2.1 km), Jumeirah Golf Estates (2.1 km), Jumeirah Village Circle (2.4 km) and The Springs (2.5 km).
Leisure and landmark options within easy reach include Dubai Miracle Garden (about 5.5 km), several golf courses (The Els Golf Club, Jumeirah Golf Estates Golf Course and Montgomerie Golf Course), and cinemas at The Springs Souk and Circle Mall. Families in the area have access to several well-regarded schools, including Sunmarke School (0.9 km, British and IB curricula) and Arcadia British School (1.4 km, British curriculum), both within a short drive. For a wider view of the area's short-term rental market, see Royale Stays' full guide to Airbnb property management in Dubai.
Location, sub-community, nearby-landmark distances and school data per propsearch.ae's building guide for The Towers by OBS; kredium.ae's neighbourhood and nearby-amenities listing covers the same building.
Unit Types at The Towers by OBS
The Towers by OBS holds 328 units in total across four layout types: studios, one-bedroom, two-bedroom and three-bedroom apartments. Studio units run from roughly 412 to 426 sq ft with fitted bathrooms, marble floors and a fitted kitchen opening onto a balcony. One-bedroom apartments range from about 707 to 747 sq ft with an attached bathroom, a separate powder room, built-in wardrobes and a balcony accessible from the living and dining area. Two-bedroom units measure around 1,092 sq ft with an attached bathroom, a common bathroom and their own balcony.
The building also includes a smaller number of three-bedroom apartments, confirmed by two of the three portals researched for this guide, alongside the more common studio-to-two-bedroom mix described above.
Total unit count (328) per propsearch.ae and kredium.ae. Unit mix including the three-bedroom layout per propsearch.ae and kredium.ae; bayut.com's building guide lists studio, one- and two-bedroom apartments. Unit size ranges (sq ft) per bayut.com's Apartment Types section.
Amenities at The Towers by OBS
Shared amenities at The Towers by OBS include a 24-hour reception, covered parking across three basement levels, bicycle storage, a grocery store, gymnasiums, a lobby lounge, a rooftop garden with park views, round-the-clock security with CCTV surveillance, and a swimming pool.
The building also offers a sauna, jacuzzi and a landscaped lawn area suited to gatherings, along with facilities for differently-abled residents and a first aid medical point, multiple high-speed elevators, central air conditioning and dedicated maintenance staff.
Core amenities (24-hour reception, covered parking, bicycle storage, grocery store, gymnasiums, lobby lounge, rooftop garden, security and CCTV, swimming pool) per propsearch.ae and kredium.ae. Additional facilities (sauna, jacuzzi, lawn, facilities for the differently-abled, first aid medical centre) per bayut.com's Building Details section.
Transportation & Access
From The Towers by OBS it takes roughly 24 minutes to drive to Dubai Mall, 19 minutes to Palm Jumeirah, 21 minutes to Burj Al Arab and 22 minutes to The Walk at JBR, all drive times assuming typical traffic conditions. Dubai International Airport (DXB) is roughly a 30-minute drive, and Al Maktoum International Airport (DWC) in Dubai South is about 32 minutes away.
City Centre Me'aisem Bus Stop is within walking distance, and Dubai Production City Bus Stop is about 6 minutes away. The nearest Metro stations, Dubai Investment Park and Discovery Gardens, are roughly 14 minutes away by car, so most residents rely on a car or taxi for daily commuting rather than direct Metro access.
Drive times sourced from propsearch.ae's building guide for The Towers by OBS, calculated via Google Maps under typical traffic conditions. Bus and Metro proximity sourced from bayut.com's Transportation section for the same building.
Rental Price Guide
The Towers by OBS operates as an active rental building: 24 apartments were listed for rent on PropertyFinder as of the date checked, under the alternate marketing name "By OBS Designer Residences". Asking rents cluster around AED 36,000 to AED 38,000 per year for a studio, AED 59,998 to AED 61,999 per year for a one-bedroom unit, and AED 78,000 to roughly AED 105,000 per year for a two-bedroom unit, positioning the building as an accessibly priced option relative to Dubai's better-known waterfront and Downtown addresses.
These figures reflect current asking rents on a live listing portal rather than Dubai Land Department-verified sale transaction data; no sale-price source could be confirmed for this specific building after checking propsearch.ae (whose sale/transaction detail sits behind a paid Pro tier), famproperties.com (no dedicated page for this building) and the Dubai Land Department's own public bulk data exports. Prospective buyers should treat any sale-price figure quoted elsewhere with the same caution and verify directly with a licensed agent or the Dubai Land Department.
Rental price ranges sourced from a live PropertyFinder.ae listing search for "By OBS Designer Residences" (24 active listings). No DLD-verified sale-transaction figure is claimed in this section; propsearch.ae, famproperties.com and the DLD open-data exports do not cover this specific building.
Airbnb & Rental Income Potential
The Towers by OBS currently functions as a standard long-term rental building: every listing identified for this building across PropertyFinder is a standard annual rental contract, with no evidence of an existing short-term rental market at the property.
Dubai Production City is not currently one of Royale Stays' five core managed areas (Palm Jumeirah, Dubai Marina, Downtown Dubai, JBR and Business Bay), so this guide does not claim a Royale Stays management track record at The Towers by OBS specifically. OBS Real Estate Group is a private real estate developer and brokerage rather than a restricted hotel brand, so there is no confirmed policy barrier to running a licensed holiday home in the building.
Every short-term rental in Dubai requires a DTCM holiday home permit. Royale Stays can arrange the permit application and manage the day-to-day operation, including for owners based overseas, for a fee starting from 15%, covering furnishing, photography, pricing, check-in and guest communications. See Royale Stays' Dubai holiday home permit guide for the current permit process.
No short-term-rental prohibition applies to OBS-developed, non-hotel-branded buildings. Rental listings for this building on PropertyFinder, Dubizzle and Bayut are all standard annual contracts.
Questions