The Centrium, Dubai Production City
The Centrium (also marketed as Centrium Towers) is a four-tower freehold residential complex in Dubai Production City, formerly known as International Media Production Zone (IMPZ). Developed by ETA Star Property Developers, the four towers, Centrium 1 through 4, rise between 23 and 29 storeys and together hold around 550 apartments across one, two and three-bedroom layouts. The towers were handed over in phases during 2013 and 2014. This guide covers The Centrium's building profile, location, pricing and honest Airbnb income potential, with management available from Royale Stays for a fee starting from 15%.
Developer
ETA Star Property Developers
Towers
4 (Centrium 1, 2, 3, 4)
Storeys
23 to 29 (Tower 1 tallest)
Total units
~550 (1, 2 & 3-bed)
About The Centrium, Dubai Production City
The Centrium, also marketed as Centrium Towers, is a four-tower freehold residential complex in Dubai Production City, formerly International Media Production Zone (IMPZ). It was developed by ETA Star Property Developers, with the four towers, Centrium 1, 2, 3 and 4, rising between 23 and 29 storeys, Tower 1 being the tallest. Construction began in the mid-2000s and the towers were handed over in phases during 2013 and 2014.
Across the four towers, The Centrium holds around 550 apartments in one, two and three-bedroom configurations. The complex has a freehold ownership structure, making it accessible to both end-user residents and investors, and sits within a self-contained pocket of Dubai Production City alongside other established residential developments.
Not to be confused with: The Centrium in Central, Hong Kong, a 41-storey, 189-metre commercial office skyscraper at 60 Wyndham Street, completed in 2001 and developed by Sino Group. The two buildings share only a name; they are unrelated developments on opposite sides of the world, one a Dubai freehold residential complex, the other a Hong Kong office tower.
Developer, tower count, storey range and handover timeline per bayut.com/buildings/centrium-towers/, bayut.com/buildings/centrium-tower-1/, propsearch.ae/dubai/the-centrium, propsearch.ae/dubai/the-centrium-1, propsearch.ae/dubai/the-centrium-2, propertyfinder.ae's Centrium Towers tower guide, metropolitan.realestate/dubai-production-city/centrium-towers/ and a November 2012 Emirates24|7 news article reporting handover scheduled from Q1 2013. The Hong Kong Centrium is a different building (en.wikipedia.org/wiki/The_Centrium, skyscrapercenter.com/building/the-centrium/2014).
Location & Nearby Landmarks
The Centrium sits within Dubai Production City, a self-contained mixed residential and media-industry community formerly known as IMPZ, accessible via Sheikh Mohammed Bin Zayed Road. The complex is close to City Centre Me'aisem, a community shopping mall, and within a short drive of established residential districts including Jumeirah Village Circle, Jumeirah Village Triangle and Jumeirah Golf Estates.
Families in the area have access to nearby schools including Sunmarke School (about 0.8 km) and Arcadia British School (about 1.2 km), both offering British and IB curricula. For a wider view of the area's short-term rental market, see Royale Stays' full guide to Airbnb property management in Dubai.
Location detail and nearby-school distances per propsearch.ae/dubai/the-centrium; bayut.com/buildings/centrium-towers/ and propertyfinder.ae's Centrium Towers tower guide give the general Dubai Production City locational description.
Unit Types at The Centrium
Across its four towers, The Centrium offers around 550 apartments in one, two and three-bedroom layouts. Unit sizes vary across the complex, from roughly 710 sq ft for smaller one-bedroom units up to around 2,800 sq ft for larger three-bedroom apartments, with an average unit size of about 950 sq ft based on current market listing data.
Layouts follow a straightforward apartment-building format across all four towers, with spacious balconies a consistent feature. Two-bedroom units are the most commonly transacting configuration on the resale market.
Unit mix and size range per bayut.com/buildings/centrium-towers/, propsearch.ae/dubai/the-centrium and propertyfinder.ae/en/buy/dubai/apartments-for-sale-dubai-production-city-impz-centrium-towers.html (size range and average from Property Finder's current listing data).
Amenities at The Centrium
Shared amenities across the four Centrium towers include a swimming pool, a fully equipped gymnasium, a children's play area and a nursery school. Wellness facilities include a sauna, steam room and jacuzzi, alongside a landscaped deck and a jogging and walking track.
Each tower offers 24-hour security with CCTV coverage, covered parking, high-speed elevators and a dedicated barbeque area, giving residents a consistent set of facilities regardless of which of the four towers they live in.
Amenities per bayut.com/buildings/centrium-towers/ and propertyfinder.ae's Centrium Towers tower guide.
Transportation & Access
The Centrium is accessible via Sheikh Mohammed Bin Zayed Road, the main arterial route connecting Dubai Production City to the rest of Dubai. Dubai Investment Park Metro Station on the Red Line is roughly a 14-minute drive, and Al Furjan Metro Station is about 15 minutes by car.
For residents without a car, the nearest bus stops are Production City / Centrium Tower 1, about a 2-minute walk, and Production City / City Centre Me'aisem, about a 5-minute walk, both served by regular RTA bus routes into the wider Dubai Production City and IMPZ area.
Transportation detail per bayut.com/buildings/centrium-towers/ and propertyfinder.ae's Centrium Towers tower guide.
Sale Prices & What to Expect
Dubai Land Department-tracked transaction data shows apartments at The Centrium have sold at an average price of around AED 795,000 across the complex. By bedroom count, this breaks down to roughly AED 879,000 for one-bedroom units, AED 1,190,000 for two-bedroom units and AED 1,550,000 for three-bedroom units, with the full asking range spanning about AED 605,000 to AED 2,100,000 depending on tower, floor and size.
Current listing data shows asking prices starting around AED 655,000 and averaging roughly AED 1,140,000, across unit sizes from about 710 to 2,800 sq ft. On the rental side, one and two-bedroom units have recently registered in the roughly AED 55,000 to AED 77,000 per year range for standard 12-month contracts, positioning The Centrium as an accessibly priced option relative to Dubai's waterfront and Downtown addresses.
Sale price figures per bayut.com/for-sale/apartments/dubai/dubai-production-city-impz/the-centrium/ (Dubai Land Department transaction data) and propertyfinder.ae/en/buy/dubai/apartments-for-sale-dubai-production-city-impz-centrium-towers.html's current listing averages. Rental figures per bayut.com/to-rent/1-bedroom-apartments/dubai/dubai-production-city-impz/the-centrium/ and dubricks.com/development/centrium-towers.
Airbnb & Rental Income Potential
Short-term rental activity already exists at The Centrium: listings for units in the complex appear on Airbnb (managed by a third-party agency) and on short-term rental aggregator platforms, evidence that Dubai Tourism-permitted holiday-home operation is already live in the building, though none of this reflects a current Royale Stays management relationship.
Dubai Production City is not currently one of Royale Stays' five core managed areas (Palm Jumeirah, Dubai Marina, Downtown Dubai, JBR and Business Bay), so this guide does not claim a Royale Stays management track record at The Centrium specifically. ETA Star is a private real estate developer rather than a restricted hotel brand, so there is no confirmed policy barrier to running a licensed holiday home in any of the four towers.
Every short-term rental in Dubai requires a DTCM holiday home permit. Royale Stays can arrange the permit application and manage the day-to-day operation, including for owners based overseas, for a fee starting from 15%, covering furnishing, photography, pricing, check-in and guest communications. See Royale Stays' Dubai holiday home permit guide for the current permit process.
Existing third-party short-term-rental activity is visible in a live Airbnb listing (airbnb.com/rooms/1212737680844165562, a Centrium Towers unit managed by a third-party agency) and a separate aggregator listing (airpaz.com) for a Centrium Towers penthouse; neither implies any Royale Stays involvement. No short-term-rental prohibition applies to ETA Star-developed, non-hotel-branded buildings.
Questions