YOUR GUIDE TO SMARTER, HIGHER-EARNING PROPERTY MANAGEMENT
The Sterling East House, Business Bay
An Omniyat tower in Business Bay, the East tower of The Sterling twin-tower development, with studio to three-bedroom apartments plus penthouses and townhouses: location, unit types and honest Airbnb income potential from Royale Stays.
Floors
26-28 (sources vary)
Developer
Omniyat
Unit Types
Studio-3BR + Penthouses
Completed
May 2023
Area
Business Bay
About The Sterling East House
The Sterling East House is a residential tower developed by Omniyat, the East tower of The Sterling twin-tower development in Business Bay. Sources genuinely disagree on the exact storey count: this session's fresh check confirms 26 storeys for the East tower specifically, while the wider development is sometimes described as "28-storey twin towers," so this guide states the range rather than picking one figure.
The Sterling East House holds 157 units: 26 studios, 70 one-bedroom, 42 two-bedroom, 10 three-bedroom apartments, 2 penthouses and 7 townhouses. The tower was handed over in May 2023, following construction that began in 2014.
Location & Nearby Landmarks
The Sterling East House sits in Business Bay, between the Dubai Water Canal and the Burj Khalifa district. For a full picture of Airbnb management across Business Bay, see Royale Stays' area guide to Airbnb property management in Business Bay.
The Sterling East House joins Royale Stays' wider Business Bay Building Guide cluster, alongside its twin-tower companion The Sterling West House, The Pad by Omniyat (same developer) and Vezul Residence, three of the many other Business Bay towers Royale Stays has covered.
Unit Types
The Sterling East House offers 26 studios, 70 one-bedroom, 42 two-bedroom and 10 three-bedroom apartments, alongside 2 penthouses and 7 townhouses. No floor-plan diagrams are included here: floor plans are typically the developer's or broker's proprietary material and have not been independently verified for this guide.
Amenities
The Sterling East House's facilities include a swimming pool, gym and concierge services with designated parking, based on listing-level descriptions of individual units. Owners and prospective renters should confirm current on-site facilities directly with the building's management, since amenity offerings can change over time.
Transportation & Access
Business Bay is served by the Dubai Metro's Business Bay station on the Red Line. Royale Stays has not confirmed the exact walking distance from The Sterling East House to the nearest station, so this guide does not state a specific figure.
Rental & Price Trends
Royale Stays has not yet compiled Sterling East House-specific market data covering long-term lease rents or service charges in this pass, so no building-specific figures are stated here rather than an invented estimate. Owners considering a unit at The Sterling East House can run their own numbers through Royale Stays' Dubai property ROI calculator for a unit-specific estimate instead.
Airbnb / Short-Term Rental Income Potential
Short-term letting anywhere in Dubai, including at The Sterling East House, runs through a DTCM (Department of Economy and Tourism) holiday home permit, the same licensing requirement that applies regardless of building or area. An owner considering Airbnb at The Sterling East House would need to hold that permit before listing a unit, in addition to confirming the building's own short-term letting policy. Royale Stays' guide to the Dubai holiday home permit covers what the process and fees generally involve.
The Sterling East House already has a strong short-term rental presence: a live Expedia listing for a two-bedroom apartment directly named "Sterling East House," a live Vrbo listing, and a Deluxe Holiday Homes property page. Royale Stays does not currently have booking data specific to The Sterling East House to draw on, so this guide does not present a building income figure it cannot support.
For an owner weighing whether Airbnb makes sense for a unit at The Sterling East House, the practical starting points are confirming the building's short-term letting policy, applying for the DTCM permit, and pricing the unit against comparable Business Bay listings. Royale Stays manages the full furnishing, photography, pricing, check-in and guest communications process for owners who prefer not to handle it directly. Owners ready to move forward can submit their property for a management review to get a clearer read on its Airbnb potential.
Royale Stays does not yet have Sterling East House-specific portfolio data to draw on for this guide; this section reflects the already-visible operator/listing demand at The Sterling East House only, reviewed by Chris Veinbaums, DTCM-licensed operator.
Questions