SLS Dubai Hotel & Residences, Business Bay
SLS Dubai Hotel & Residences is a 75 to 76-storey mixed-use tower in Business Bay, developed by World of Wonders Real Estate Development (WOW RED) and completed in October 2020. The 336-metre building combines a 254-room SLS-branded hotel, 321 serviced hotel apartments, and 371 privately-owned freehold residential apartments spanning studios to two-bedroom duplexes. Business Bay is one of the five areas Royale Stays actively manages, and for a hotel-branded building like this one, Royale Stays arranges the DTCM permit directly through the building's own management company, then handles pricing, guest communication and maintenance for a fee starting from 15%.
Storeys
75-76
Developer
World of Wonders Real Estate Development (WOW RED)
Status
Completed (October 2020)
Unit types
Studio to 2BR (371 freehold residential units)
Area
Business Bay, Dubai
About SLS Dubai Hotel & Residences
SLS Dubai Hotel & Residences is a completed mixed-use tower in Business Bay, developed by World of Wonders Real Estate Development (WOW RED) through its subsidiary WOW Investments Ltd. Construction began in December 2015 and the building was completed in October 2020. Standing 336 metres tall, sources describe the tower as either 75 or 76 storeys, a minor counting-convention difference rather than a genuine conflict.
The building contains 946 units across three zones: 254 hotel rooms (floors 58 to 67, operated under the SLS brand), 321 serviced hotel apartments (floors 35 to 56), and 371 privately-owned freehold residential apartments (floors 7 to 33). The residential mix includes 68 studios, 24 one-bedroom apartments, 121 one-bedroom lofts, 114 one-bedroom duplexes, 40 two-bedroom duplexes and 4 two-bedroom lofts. Floors 69 to 75, known as 'The Crown,' house a rooftop food and lifestyle zone. The architectural design is by Aedas, with interiors by Bishop Design.
Developer, completion date, unit counts and unit mix are cross-confirmed by Bayut.com's building guide, Propsearch.ae's building guide, and PFD.ae's project page (all live-fetched 2026-09-10). Storey count varies slightly by source (Bayut: 75; Propsearch: 76 plus 5 basement levels; PFD's own floor-coding string describes the same building via a different counting convention) and is stated here as a range rather than one figure. Architect and interior-designer credit is cross-confirmed by Bayut and Propsearch.
Location & Nearby Landmarks
SLS Dubai Hotel & Residences sits on Financial Center Road in Business Bay, close to Ras Al Khor Road and Marasi Drive. The location places it within easy reach of Sheikh Zayed Road, Downtown Dubai, The Dubai Mall and the Burj Khalifa.
Royale Stays already manages properties across Business Bay, including other towers in the area such as DAMAC Maison Canal Views, Executive Bay and Vezul Residence.
Location description (Financial Center Road, proximity to Ras Al Khor Road, Marasi Drive, Sheikh Zayed Road, Downtown Dubai) is drawn from Bayut.com and PFD.ae, both live-fetched 2026-09-10. No source in this session described the building as sitting directly on the Dubai Water Canal, so no canal-front claim is made.
Unit Types
The 371 freehold residential apartments at SLS Dubai Hotel & Residences range from studios (covered area 669 to 698 sq ft) to one-bedroom apartments, lofts and duplexes (covered areas roughly 808 to 1,337 sq ft depending on layout) and two-bedroom duplexes and lofts. Across the wider project, apartment areas span 698 to 1,917 sq ft. All units carry freehold title.
Amenities
Building amenities include a lap pool, a leisure pool, a kids' pool, a Jacuzzi, Ciel Spa with seven treatment rooms, and a fully equipped gym by Technogym. A sky lobby on the 71st floor and two infinity pools at the 75th-floor Privilege venue both offer panoramic views toward Downtown Dubai and the Burj Khalifa. A multi-purpose meeting and event room sits on the 73rd floor.
Amenity list cross-confirmed by Bayut.com and Propsearch.ae (both live-fetched 2026-09-10). The Downtown/Burj Khalifa skyline view is independently corroborated a third time by slshotels.com's own site copy describing 'twin rooftop infinity pools overlooking Burj Khalifa.'
Transportation & Access
SLS Dubai Hotel & Residences sits close to Sheikh Zayed Road, giving straightforward car access across the city. Business Bay Metro Station serves the wider district and connects directly to Downtown Dubai, the DIFC financial district and Dubai International Airport. Dubai International Airport (DXB) is roughly 20 minutes away by car, and Al Maktoum International Airport roughly 40 minutes.
Metro connectivity and airport drive-time figures are drawn from Royale Stays' own live Business Bay area guide (post_id 48728), not independently re-sourced for SLS Dubai Hotel & Residences specifically this session; no building-specific walking distance was confirmed.
Rental & Price Trends
Current asking prices at SLS Dubai Hotel & Residences start from around AED 1,430 per sq ft. Dubai Land Department transaction records show a studio (655 sq ft) sold in August 2026 for AED 1,300,000 (AED 1,985 per sq ft), and a one-bedroom (647 sq ft) sold the same month for AED 1,100,000 (AED 1,700 per sq ft).
Pricing figures are sourced from PFD.ae's current asking-price benchmark and Propsearch.ae's live Dubai Land Department transaction-history table for the building (both live-fetched 2026-09-10). These are historical/current listing data points, not a full price index; no live for-rent listing data was sourced this session.
STR Income Potential
As a Business Bay benchmark, Royale Stays' own area guide reports an average nightly rate of AED 766 across the district at 88% occupancy, with 2,200-plus active DTCM-licensed short-term rental listings already operating in the area.
By unit type, the same area guide reports a 1-bedroom averaging AED 473/night (about AED 12,879/month) and a 2-bedroom averaging AED 801/night (about AED 21,874/month), both at 88% occupancy. SLS Dubai Hotel & Residences is one of Business Bay's tallest towers, and its upper-floor residential units (up to floor 33) can offer skyline views toward Downtown Dubai. World of Wonders Real Estate Development is the building's owner-developer; the SLS brand operates only the hotel and serviced-apartment components under a separate hospitality agreement, and no source found in this research indicates any restriction on short-term letting of the building's 371 freehold residential units. As with any hotel-branded or serviced-apartment building, Royale Stays arranges the DTCM permit directly through the building's own management company rather than a standalone owner application, then manages pricing, guest communication and maintenance for a fee starting from 15%.
Business Bay benchmark figures (average nightly rate, occupancy, per-bedroom breakdown, active listing count) are taken from Royale Stays' own live Business Bay area guide (post_id 48728), live-fetched 2026-09-10 (HTTP 200, article:modified_time 2026-08-29). These are a district benchmark only and do not reflect any existing Royale Stays-managed unit at SLS Dubai Hotel & Residences. No studio-specific benchmark exists in the area guide, so no studio nightly-rate figure is stated here. No canal-view or skyline-view nightly-rate premium figure was sourced specifically for this building, so none is invented.
Questions