The Crestmark, Business Bay
The Crestmark is a 22-storey residential tower under construction in Business Bay, developed by Ellington Properties. The project comprises an estimated 189 units, from studios to three-bedroom apartments plus three penthouses, marketed with canal views and a wellness-focused amenity package. Construction began in September 2023, and an original Q1 2026 handover estimate has now passed without a confirmed delivery, with Dubai Land Department records still showing pre-registration sales as recently as July 2026. Business Bay is one of the five areas Royale Stays actively manages, and the company can arrange the setup, pricing and guest side of listing a Crestmark unit once it is handed over, for a fee starting from 15%.
Storeys
22 (no basement)
Developer
Ellington Properties
Status
Under construction (handover overdue vs. Q1 2026 estimate)
Unit types
Studio to 3BR + penthouses
Area
Business Bay, Dubai
About The Crestmark
The Crestmark sits in Business Bay, developed by Ellington Properties. Marketing for the project describes it as embodying 'the vibrant energy of Ellington,' built around cosy timber hues and premium natural materials intended to give residents a sense of calm within Business Bay's dense high-rise setting.
The tower is planned as 22 storeys with no basement levels, served by four residents elevators and one service elevator. The development will comprise an estimated 189 units: a mix of studios, one, two and three-bedroom apartments, plus three penthouses. Units were priced from around AED 1.43 million at the project's sales launch. Construction began in September 2023; the estimated handover date was Q1 2026, though Dubai Land Department transaction records on file, including a sale as recent as 28 July 2026 still flagged 'Pre-registration Sale,' show the project had not yet been confirmed delivered as of this guide's research in September 2026.
Storey count and no-basement detail are single-sourced to Propsearch's building guide for The Crestmark; no second source confirming this specific figure was found this session (WebSearch budget exhausted, researched via direct HTTP fetch to propsearch.ae, ellingtonproperties.ae, dxboffplan.com and bayut.com, the latter two returning JavaScript-rendered pages with no usable static content). Architect and foundation-contractor credits are likewise single-sourced to the same page. The Crestmark is a distinct project from The Crest, Sobha Hartland's residential cluster in MBR City (Tower A, Tower C and Crest Grande, already published on this site) -- different developer, different community.
Location & Nearby Landmarks
The Crestmark is located in Business Bay, within a few kilometres of Downtown Dubai. Propsearch's building guide places it at approximately 11 minutes' drive from The Dubai Mall, 18 minutes from Burj Al Arab, 19 minutes from Palm Jumeirah and 23 minutes from The Walk, JBR. Dubai International Airport (DXB) is roughly 18 minutes away, and Al Maktoum International Airport is roughly 40 minutes away.
Nearby attractions include Kidzania (about 0.9km), a PVR cinema (about 1.1km) and Dubai Ice Rink (about 1.2km), while Bayside Park 7 (about 0.7km) and Business Bay South Park (about 1.5km) offer nearby green space. The closest existing address on file is DAMAC Maison Canal Views, roughly 100 metres away.
Royale Stays already manages properties across Business Bay, including nearby towers such as DAMAC Maison Canal Views, DAMAC Reva Residences and Vezul Residence.
Distances and nearby-landmark data (drive times, walking distances to Kidzania/the PVR cinema/Dubai Ice Rink/parks, and the approx. 0.1km distance to DAMAC Maison Canal Views) are single-sourced to Propsearch's building guide for The Crestmark; no second source publishing these specific figures was found this session.
Unit Types & Amenities
The Crestmark's estimated 189 units span studios through to three-bedroom apartments, plus three penthouses. Units were priced from around AED 1.43 million at the project's sales launch, and Dubai Land Department transaction records on file show recent resales trading at roughly AED 2,700 per square foot for a three-bedroom layout.
Planned amenities include an arcade room, a baja shelf, barbecue areas, bicycle storage, a bowling alley, a children's pool, a club room, a fitness centre, an infinity pool, a kids' play area, a library wall, pool cabanas, steam and sauna rooms, a wellness studio, a yoga deck and a zen room. Ellington's own marketing for the project lists canal views as a feature, alongside leisure spaces and wellness-focused amenities.
STR Income Potential
The Crestmark has not yet been handed over, so any Airbnb figures for the building itself would be speculative. As a Business Bay benchmark, Royale Stays' own area guide reports an average nightly rate of AED 766 across the district at 88% occupancy, with 2,200-plus active DTCM-licensed short-term rental listings already operating in Business Bay.
By unit type, the same area guide reports a 1-bedroom averaging AED 473/night (about AED 12,879/month), a 2-bedroom averaging AED 801/night (about AED 21,874/month), and a 3-bedroom averaging AED 1,212/night (about AED 33,159/month), all at 88% occupancy. Business Bay's canal-facing units typically earn 15 to 25% more per night than equivalent non-canal units in the same building, a premium relevant to The Crestmark given its own marketed canal views. Ellington Properties is a private residential developer, not a hotel brand, so there is no confirmed prohibition on short-term letting here once the building is delivered. Royale Stays can manage a Crestmark apartment for a fee starting from 15%, covering the DTCM permit process, pricing, guest communication and maintenance.
Business Bay benchmark figures (average nightly rate, occupancy, per-bedroom breakdown, active listing count, canal-view premium) are taken from Royale Stays' own live Business Bay area guide (post_id 48728), live-fetched 2026-09-07 (HTTP 200, article:modified_time 2026-08-29). These are a district benchmark only and do not reflect any existing Royale Stays-managed unit at The Crestmark.
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