Tower 108, JVC
Tower 108 is a 33-storey hotel-apartments tower in JVC District 18, Jumeirah Village Circle, developed by DAMAC Properties. Royale Stays manages JVC short-term rentals from a fee starting from 15%.
Developer
DAMAC Properties
Storeys
33
Completed
Mar 2019 (started Jun 2014)
Building type
Hotel apartments (studio-3BR, furnished)
About Tower 108
Tower 108 is a 33-storey hotel-apartments tower in JVC District 18, developed by DAMAC Properties through its subsidiary DAMAC Development. Construction began in June 2014 and was completed by March 2019, per Propsearch's own Dubai Land Department-linked milestone data. DAMAC's own 2018 press release had anticipated an earlier 2018 handover, describing the tower as "in the final stages of completion" at that point, though delivery ultimately extended by roughly a year.
The building was originally marketed under the working name "Vantage" before being renamed Tower 108 during construction, a detail Propsearch attributes to a pattern common across DAMAC's projects, and the site itself had previously been earmarked for a different, since-cancelled development called The Concourse 2. DAMAC's own marketing describes 108 as "a number considered fortuitous in several cultures," reflected directly in the building's name. The tower offers fully furnished studio, one-, two- and three-bedroom serviced apartments, including a lounge sofa-bed that converts the living area into a guest bedroom, and a fully equipped kitchen, per DAMAC's own project description.
Location & Nearby Landmarks
Tower 108 sits in JVC District 18, Jumeirah Village Circle (registered with the Dubai Land Department under the area name Al Barsha South Fourth), within easy reach of Dubai Sports City, Arabian Ranches and the Mall of the Emirates, per DAMAC's own project page. Royale Stays' JVC area guide covers how the wider community performs for short-term rentals.
Propsearch's own nearby-amenities data puts Al Nakhla Park just 0.1km away, with Harmel Park and JVC 15 Activity Park both around 0.3km, The Els Golf Club 2.4km away, and Cinepolis at Circle Mall 2.3km away; Dubai Miracle Garden sits roughly 4.8km out. Several already-live Royale Stays buildings sit within a few minutes' walk, per Propsearch's own ground-floor-tenant data: DAMAC Ghalia (listed by Propsearch as "Ghalia Tower," roughly 0.2km away), Golden Residence (0.4km), and FIVE Jumeirah Village (0.9km, among the nearest hotels).
Unit Types
Tower 108 offers fully furnished studio, one-, two- and three-bedroom apartments, confirmed by both DAMAC's own project page and Propsearch. Propsearch's own tracked total puts the building at 338 units as delivered; DAMAC's own 2018 pre-completion press release had referenced a larger figure of 404 residential units before finishing work was complete, a difference not independently resolved by a third source but consistent with the kind of unit-count adjustment that can happen between a pre-completion announcement and final handover.
Amenities
A swimming pool, spa, gymnasium, health and fitness club, high-speed elevators, dedicated car parking and 24-hour security, per Propsearch. DAMAC's own page adds that the podium level hosts landscaped gardens, with public ground-floor areas designed to integrate with the surrounding community. The ground floor itself already hosts a working retail mix, per Propsearch, including a spa, pet shop, medical clinic, two pharmacies, a bakery, a gym, a butcher, a laundrette and a restaurant.
Transportation & Access
Propsearch's own drive-time data puts Dubai Mall at roughly 19 minutes from Tower 108, Palm Jumeirah at 13 minutes, Burj Al Arab at 15 minutes and The Walk at JBR at 17 minutes. Dubai International Airport (DXB) is roughly 24 minutes away, and Al Maktoum International Airport around 32 minutes. Families considering the building have several highly rated schools nearby, including Sunmarke School (0.8km) and JSS International School (1.6km), plus two "Outstanding"-rated schools, Dubai British School Emirates Hills and Nord Anglia International School Dubai, among the wider area's higher-performing options.
Rental & Price Trends
Royale Stays has not independently verified building-specific pricing for Tower 108. Recent Dubai Land Department sale transactions surfaced through Propsearch show a two-bedroom unit (1,367 sq ft) selling for AED 1,250,000 and a studio (433 sq ft) selling for AED 500,000, giving a general sense of current pricing rather than a verified average. Owners can run their own numbers through Royale Stays' ROI calculator.
Airbnb / Short-Term Rental Income Potential
Short-term letting anywhere in Dubai, including at Tower 108, runs through a DTCM holiday home permit. Because Tower 108 is a hotel-apartments/serviced-apartment building rather than a standard residential tower, that permit is typically arranged through the building's own management company once an owner reaches out directly, rather than filed as a standalone application, the same routing that applies across Dubai's hotel-branded and serviced-apartment buildings generally. Royale Stays has not identified a confirmed public short-term rental listing specifically at Tower 108 at the time of writing, so this guide does not claim an established STR track record for the building itself.
In Royale Stays' experience managing short-term rentals across JVC more broadly, well-presented studio and one-bedroom units in furnished, amenity-equipped buildings like Tower 108 tend to compete well in a district with strong renter demand, provided pricing, furnishing and presentation are handled properly. Royale Stays manages the full furnishing, photography, pricing, check-in and guest communications for owners at buildings like Tower 108, from a management fee starting from 15%.
No confirmed direct STR listing was found for this specific building during research; the wider JVC area's own established STR activity is used above as context.
Questions