YOUR GUIDE TO SMARTER, HIGHER-EARNING PROPERTY MANAGEMENT
The Sterling West House, Business Bay
An Omniyat tower in Business Bay, positioned between the Dubai Water Canal and the Burj Khalifa District, with studio to four-bedroom apartments and townhouses: location, unit types and honest Airbnb income potential from Royale Stays.
Developer
Omniyat
Unit Types
Studio-4BR
Interior Design
Steve Leung
Completed
~2022-2023
Area
Business Bay
About The Sterling West House
The Sterling West House is developed by Omniyat, positioned between the Dubai Water Canal and the Burj Khalifa District in Business Bay. The Sterling is a two-component development (East and West); this guide covers the West House component specifically, confirmed via both Omniyat's own site and a dedicated property portal.
An earlier research pass found the West House component specifically to hold 155 units (26 studios, 72 one-bedroom, 38 two-bedroom, 10 three-bedroom, 2 penthouses and 7 townhouses), with completion around May 2023; Omniyat's own site separately describes the combined Sterling development (both East and West) as 407 units completed by 2022. Both figures are stated here rather than picked as one, since they describe different scopes — the whole complex versus this one component. Interior design is by Steve Leung.
Location & Nearby Landmarks
The Sterling West House sits in Business Bay, between the Dubai Water Canal and the Burj Khalifa District. For a full picture of Airbnb management across Business Bay, see Royale Stays' area guide to Airbnb property management in Business Bay.
The Sterling West House joins Royale Stays' wider Business Bay Building Guide cluster, alongside The Pad by Omniyat (the same developer), Vezul Residence and Safeer Tower 1, three of the many other Business Bay towers Royale Stays has covered.
Unit Types
The Sterling West House offers studios (473-570 sq ft), one-bedroom (699-1,388 sq ft), two-bedroom (1,657-1,689 sq ft), three-bedroom (2,137 sq ft) and four-bedroom (2,981 sq ft) apartments, plus townhouses. No floor-plan diagrams are included here: floor plans are typically the developer's or broker's proprietary material and have not been independently verified for this guide.
Amenities
The wider Sterling development offers a fully-equipped gym, poolside facilities, 24-hour concierge service, custom chandeliers, full-length windows and, for penthouses, private rooftop lounge areas. Owners and prospective renters should confirm current on-site facilities directly with the building's management, since amenity offerings can change over time.
Transportation & Access
Business Bay is served by the Business Bay Metro Station and sits along Sheikh Zayed Road, with the Dubai Water Canal running directly alongside The Sterling West House. Royale Stays has not confirmed the exact walking distance from the building to the nearest station, so this guide does not state a specific figure.
Rental & Price Trends
Royale Stays has not yet compiled The Sterling West House-specific market data covering long-term lease rents or service charges in this pass, so no building-specific figures are stated here rather than an invented estimate. Owners considering a unit at The Sterling West House can run their own numbers through Royale Stays' Dubai property ROI calculator for a unit-specific estimate instead.
Airbnb / Short-Term Rental Income Potential
Short-term letting anywhere in Dubai, including at The Sterling West House, runs through a DTCM (Department of Economy and Tourism) holiday home permit, the same licensing requirement that applies regardless of building or area. An owner considering Airbnb at The Sterling West House would need to hold that permit before listing a unit, in addition to confirming the building's own short-term letting policy. Royale Stays' guide to the Dubai holiday home permit covers what the process and fees generally involve.
The Sterling West House already has a strong short-term rental presence: Deluxe Homes runs a page dedicated specifically to holiday-home short-term rentals in the building, confirming activity from a named competitor operator, alongside multiple direct Airbnb listings under the "Sterling"/"Sterling West House" naming. Royale Stays does not currently have booking data specific to The Sterling West House to draw on, so this guide does not present a building income figure it cannot support.
For an owner weighing whether Airbnb makes sense for a unit at The Sterling West House, the practical starting points are confirming the building's short-term letting policy, applying for the DTCM permit, and pricing the unit against comparable Business Bay listings. Royale Stays manages the full furnishing, photography, pricing, check-in and guest communications process for owners who prefer not to handle it directly. Owners ready to move forward can submit their property for a management review to get a clearer read on its Airbnb potential.
Royale Stays does not yet have The Sterling West House-specific portfolio data to draw on for this guide; this section reflects the already-visible operator/listing demand at The Sterling West House only, reviewed by Chris Veinbaums, DTCM-licensed operator.
Questions