YOUR GUIDE TO SMARTER, HIGHER-EARNING PROPERTY MANAGEMENT
Short Term Rentals in 23 Marina Tower
An 88-storey supertall residential tower on the Dubai Marina waterfront, developed by Hiranandani Group and ETA Star Group: location, amenities, pricing, and real short-term rental income data from Royale Stays' managed portfolio.
Floors
88
Developer
Hiranandani Group / ETA Star Group
Completed
2012
Units
289 (2-4BR)
Area
Dubai Marina
About 23 Marina Tower
23 Marina Tower is an 88-storey residential skyscraper on the Dubai Marina waterfront, developed by Hiranandani Group and ETA Star Group and owned by Hircon International. Construction began in October 2006 and the tower was completed in May 2012, reaching 392.8 metres. As of 2022, Wikipedia records it as the fourth-tallest building in Dubai and the sixth-tallest residential building in the world.
The tower rises from a podium with a six-storey entrance hall finished in geometric flooring and tinted glass, with a ground-floor lobby that opens onto an outdoor swimming pool and waterfall. Bayut's building guide describes the tower's silhouette as resembling a ballpoint pen, a shape that stands out against the more conventional glass towers nearby. The building holds 289 units across two, three and four-bedroom configurations, with no studios or one-bedroom apartments, and each four-bedroom duplex has its own private elevator.
23 Marina Tower was reported to be 79 per cent sold before construction started, and its raft foundation was completed in April 2007. The building's address is listed as Al Marsa, Dubai Marina, within the wider waterfront district that has grown into one of Dubai's most established short-term rental markets.
Location & Nearby Landmarks
23 Marina Tower sits on Al Marsa in Dubai Marina, within around a 7-minute drive of Dubai Marina Mall, home to more than 140 retail stores and 21 dining options. Dubai Marina Walk, the waterfront promenade lined with restaurants and shops, runs close to the building, and Ain Dubai, the world's tallest observation wheel on Bluewaters Island, is around a 13-minute drive away. For the wider district picture, see Royale Stays' guide to Airbnb management across Dubai Marina.
Nearby buildings include Marina Arcade, Al Seef Towers and Elite Residence, all within the same stretch of the Marina waterfront. Owners comparing buildings in the area may also find it useful to look at other Dubai Marina towers Royale Stays has covered: Elite Residence, Princess Tower and Marina Crown, all elsewhere in Dubai Marina.
Unit Types
23 Marina Tower offers two and three-bedroom apartments alongside four-bedroom duplexes, with no studios or one-bedroom units available. Two-bedroom apartments range from around 1,615 to 2,787 square feet and include a fitted kitchen, a living and dining area, a balcony and three bathrooms. Three-bedroom apartments run from roughly 2,100 to 3,100 square feet, adding a fourth bathroom and a maid's room. No floor-plan diagrams are included here: floor plans are typically the developer's or broker's proprietary material and have not been independently verified for this guide.
The four-bedroom duplexes are the largest units in the building, from about 5,600 to 6,000 square feet, each with its own plunge pool and private elevator. The lower floor holds the living and dining area, kitchen, one bedroom, a deck and two bathrooms, while the upper floor adds three further bedrooms, two staff rooms, four bathrooms and a lounge.
Amenities
23 Marina Tower holds 57 swimming pools across the building, split between indoor and outdoor pools plus separate pools for children, alongside a gym, a spa, a health club and a running track. Other on-site facilities include a children's play area, 574 parking spaces, 62 high-speed elevators, 24-hour CCTV security, a dedicated maintenance team and 24-hour concierge services. The building is not pet-friendly.
Transportation & Access
Personal vehicle owners can reach Sheikh Zayed Road (E11) from 23 Marina Tower in around 15 minutes. The nearest bus stop, Shatha Tower, served by route 83, is about a 9-minute drive away, and Al Khail Metro Station on the Red Line of the Dubai Metro is roughly a 10-minute drive from the building. Dubai Marina is also served by the Dubai Tram, which connects to the Red Line at the DMCC and Sobha Realty stations.
Rental & Price Trends
Service charges at 23 Marina Tower are recorded by the Dubai Land Department, via Bayut, at AED 14.71 per square foot per year in total: general upkeep AED 2.64, maintenance AED 3.43, improvement works AED 0.72, DEWA and district cooling utilities AED 2.95, owners' association management AED 0.95, building insurance AED 1.20, master community fees AED 0.67 and a reserve fund AED 2.14. Unit-level air-conditioning is metered and billed separately at AED 4.54 per square foot per year.
Royale Stays has not independently confirmed a long-term lease range specific to this building's two, three and four-bedroom units in this pass, so no rental figure is stated as building-specific fact here. Dubai Marina's typical one-bedroom long-term range (AED 95,000-140,000 per year, used consistently across Royale Stays' other Dubai Marina building guides) is not directly applicable to 23 Marina Tower, since the building holds no studios or one-bedroom units. Owners can run their own numbers through Royale Stays' Dubai property ROI calculator for a unit-specific estimate.
Airbnb / Short-Term Rental Income Potential
Short-term letting anywhere in Dubai, including at 23 Marina Tower, runs through a DTCM (Department of Economy and Tourism) holiday home permit, the same licensing requirement that applies regardless of building or area. An owner considering Airbnb at 23 Marina Tower would need to hold that permit before listing a unit, in addition to confirming the building's own short-term letting policy. Royale Stays' guide to the Dubai holiday home permit covers what the process and fees generally involve.
Active Airbnb listings already operate under the 23 Marina Tower name, including two and three-bedroom units marketed for family-sized stays, so short-term demand for the building is not purely theoretical. Royale Stays does not currently hold 23 Marina Tower-specific booking data of its own, so the figures below reflect Royale Stays' published Dubai Marina managed-portfolio data rather than a claim about this particular building's nightly rate or occupancy: at around 75 per cent occupancy, a managed two-bedroom in Royale Stays' Dubai Marina portfolio typically generates gross revenue in the region of AED 99,000 a year, before management fees and operating costs. Larger three and four-bedroom units in the building would be expected to earn more given their larger floor area, though Royale Stays has not confirmed a specific figure for those configurations at this building.
For an owner weighing whether Airbnb makes sense for a unit at 23 Marina Tower, the practical starting points are the same as anywhere else in Dubai Marina: confirming the building's short-term letting policy, applying for the DTCM permit, and pricing the unit competitively against comparable Marina listings. Royale Stays manages the full furnishing, photography, pricing, check-in and guest communications process for owners who prefer not to handle it directly, and our guide to what separates a strong Airbnb management company from a weak one sets out what to look for when comparing operators. Owners ready to move forward can submit their property for a management review to get a clearer read on its Airbnb potential.
Income context reflects Royale Stays' own managed-portfolio experience across Dubai Marina, reviewed by Chris Veinbaums, DTCM-licensed operator.
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